ADVENT SHOWCASES PRODUCT UPGRADES ACROSS ITS SOLUTION SUITE AT ADVENTCONNECT 2014

Advent Direct(R) Investor Management and Other Solutions Are Previewed to More Than 1,000 Investment Management Professionals at Annual User Conference in Las Vegas

LAS VEGAS, NV and SAN FRANCISCO, CA – AdventConnect — Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, today commenced its annual AdventConnect conference taking place through September 10, 2014 at the Wynn Las Vegas. The conference hosts more than 1,000 attendees from across the investment management industry to exchange best practices, discuss new technologies, and preview the latest innovations from Advent.

“AdventConnect brings together some of the most established and forward-thinking professionals in the investment management community and I’m looking forward to three days of great content and meaningful conversations with our clients,” said Pete Hess, Chief Executive Officer, Advent Software. “Since last year, we’ve seen a number of firms embrace Advent Direct®, and we’ve made significant investments across our products and solutions, which we’re excited to share with our clients. We are proud to stay at the forefront of today’s advancing technologies and help our clients meet the increasing demands they face in the investment management marketplace.”

AdventConnect 2014 offers three days of hands-on learning labs, product previews, expert panel discussions, networking opportunities, and lively entertainment. The event will feature a motivational presentation from legendary sports marketing pioneer, J.B. Bernstein, and offer attendees access to Advent experts as well as technology and financial services industry leaders, including CEB, Ashland Partners, Focus 1 Associates, Aite Group, and more.

Advent Direct® Solutions Rollout Underway

Since unveiling Advent Direct® one year ago, Advent has continued developing the cloud-based platform, extending the capabilities of its mission-critical products and creating innovative solutions for the investment management industry. Advent Direct® enables investment managers to access firm-wide data anytime, anywhere, so they can focus more on client service and building their business, and less on technology.

On display at the conference, Advent Direct® Investor Management provides an integrated presentation of client, portfolio, and performance data that enables client-facing teams to more effectively manage and grow relationships by extending Advent’s presence into the front office. By providing easy access to actionable information, Advent Direct® Investor Management can help clients empower their sales and service teams, boost productivity, reduce challenges between the front and back office, promote investor confidence through transparency, and enhance the client service experience.

Duane D’Orazio, Managing Partner, Conestoga Capital, said: “We push hard to differentiate ourselves from other managers in the marketplace. The expectations of consultants are very demanding. Advent Direct® gives us the ability to sit down with a consultant and pull up a portfolio and show current holdings and year-to-date performance through close of last night — that’s a differentiator. It shows that we’re investing in technology to be a better firm.”

Russell Leto, CFO, Permanens Capital LP, said: “Advent Direct® Investor Management is more than just a way to present back-end accounting data, it’s a true front office solution. I can envision a day when our entire team interacts with Advent Direct® Investor Management and realizes business wins as a result. We look forward to integrating our technology with future solutions on the Advent Direct® platform.”

The roadmap for future Advent Direct® solutions includes an investor portal, data services, and more. Pre-release programs are currently underway for Advent Direct® and Advent expects to launch additional Advent Direct® solutions in the coming years.

Advent Direct® Community Growth

Advent Direct® Community, announced at AdventConnect 2013, is the new online client experience that delivers more direct engagement with Advent and unlocks the power of Advent’s valuable ecosystem of clients, partners, employees, and experts. Advent Direct® Community has come to fruition, with more than 10,000 registered individuals, of which more than 65 percent are active users. This user-base has discussed more than 700 topics, which have been referenced more than 7,500 times.

The Idea Exchange within Advent Direct® Community is an example of how clients are empowered to influence Advent’s product roadmap. Available since launch, the Advent Portfolio Exchange® (APX) Idea Exchange resulted in the delivery of five updates for the latest version of APX (14.1), with three more in production, and four additional ideas in the pipeline. In addition to APX, Idea Exchanges have now been launched for Axys®, Geneva®, Moxy®, and Advent Rules Manager® users.

“Advent Direct Community® has allowed us to share best practices with other Advent clients and gather valuable insights from their experiences with workflows and systems that we’re considering,” said Bob Stiess, Business Systems Manager, Wasmer, Schroeder & Company. “We can also now connect directly with Advent employees and other companies in Advent’s network in a more informal and ongoing basis, getting answers to questions directly from multiple experts. With the Idea Exchange, we find it incredibly valuable to be able to influence the product roadmap while also learning what will be added or fixed in upcoming product releases.”

Advent Upgrades Across Product Suite

Since AdventConnect 2013, Advent has released two major upgrades across its full suite of products, touching a number of high priority areas for Advent users. The enhancements include new capabilities within Geneva® to address regulations like FATCA and AIFMD, improved CRM workflow for APX and Advent Revenue Center®, cross-platform enhancements to reporting, investor experience, rebalancing, and data mining in Black Diamond, and improved trading with real-time pricing for order creation for Moxy® and Advent Rules Manager®, among many other new capabilities.

“With the fast pace of industry, regulatory, and technological change, we are committed to frequent upgrades across all of our products to best equip clients to thrive,” said Chris Momsen, EVP, Sales & Solution Management, Advent Software. “In addition to continually enhancing our solutions, we are always engaging with clients and industry experts to ensure we are focused on the capabilities that matter most and we are persistently taking steps to make the implementation of upgrades a seamless process for our clients.”