The Top Acquisitions of 2015
With the success of mergers and acquisitions in 2014, the e-commerce giants are on an acquisition spree. After Flipkart and Snapdeal had breakthrough investments in 2014, they continued this practice in 2015. The objective is to expand their portfolio, increase their customer base and provide a better user experience for customers.
Here’s a summary of the top acquisitions this year:
Flipkart–WeHive Technologies Pvt. Ltd
Flipkart has bought a stake in WeHive Technologies Pvt. Ltd. This was done by Flipkart to enhance their market dominance scouting for mobile focused companies.
The Mahindra Group has acquired the online baby care product brand BabyOye in order to integrate their offline store Mom&Me with the online store.
Foodpanda – Just Eat India
The Food industry is growing day by day and the credit goes to Zomato. To give a hard competition to Zomato, Food Panda bought its biggest rival in India, Just Eat India. With this acquisition, Foodpanda is now present in over 200 cities in India and partners with over 12,000 restaurants.
Ola Cabs – TaxiForSure
Another industry that is facing a lot of growth is the online taxi service. Everyone is interested in taking a share of the gigantic $8 billion (Rs 48,000 crore) market of which only 5% is organized.
In the month of March 2015, Ola bought TaxiforSure for $200 million in a cash and stock deal. The acquisition helps Ola on both the supply and demand chains. It also helped TaxiForSure to stand out in this growing market. Along with the addition of a huge customer base, TaxiForSure added 15,000 cars to Ola’s fleet of more than 100,000 cars.
Flipkart – AdiQuity
In March 2015, Flipkart acquired mobile ad network AdiQuity. It is helping Flipkart into fee based businesses such as online advertising and brand consulting for vendors so as to boost profitability prior to a potential public listing.
Snapdeal – Freecharge
One of the acquisitions of 2015 is Snapdeal acquiring Freecharge in the month of April. According to sources, Snapdeal paid over Rs. 2,800 crore ($450 million) in cash and stock to establish the deal.
With growing opportunities in mobile space, companies are ready to do anything to establish themselves in this flourishing market. After this deal, Snapdeal gained huge customer base in Tier 2 & Tier 3 cities. Previously, Frecharge used to have 10 million downloads and 1 million+ daily transactions. But after this acquisition, both companies enjoy 40 million+ customer base and a total of 30 million+ application downloads.
Flipkart – Appiterate
Again to establish itself in the mobile space, Flipkart acquired Delhi-based mobile engagement and marketing automation company Appiterate at the end of April 2015. Flipkart can use their innovative technology and skilled employees to stand out among the rivals.
With the acquisition of MartMobi, a Hyderabad based mobile technology startup, Snapdeal is strengthening its mobile platform for merchant partners.
According to reports, Indian e-tail market is going at a fast pace. There are a lot more big acquisitions and mergers yet to happen this year.