AWS and IBM as key clients for Avenet’s new Cloud Marketplace


Global distributor Avenet has launched a cloud shop and unveiled both IBM and AWS as headline partners. The Avnet Cloud Marketplace is described as ‘the latest evolution’ in Avnet’s cloud offering. Avnet said it is incorporating all the insight gained from running 900,000 workloads in public, private and hybrid clouds in the past two years and making that wisdom available to its partners.

The shop offers top brands like AWS (Amazon Web Services) and IBM, with flexible payment models and a cloud management toolset. Avnet said its unique angle is that it allows partners in the US and Canada to offer cloud-based services to their customers through both consumption and subscription-based models. Channel partners will be able to create branded storefronts to offer complete solutions to their customers. Avnet’s Cloud Marketplace customers include VARs, ISVs, MSPs, systems integrators (SI), technology manufacturers and end users. The Marketplace will help them rollout services quicker, according to Sergio Farache, senior vice president of Avnet’s Solutions and Strategy business unit in the Americas.

“This is how Avnet helps partners use next-generation technologies and evolve,” said Farache.

The Avnet Cloud Marketplace is based on Avnet’s digital distribution strategy, where a combination of digital tools, processes and services can simplify the cloud and service provisioning.

Meanwhile, Avnet has announced that IBM’s cloud services Softlayer and Bluemix will be provided through its portal. IBM’s Platform-as-a-Service (PaaS) will help developers integrate applications more rapidly while it’s Software-as-a Service (SaaS) offering will make cloud, analytics, mobile, social and security applications available to Avnet’s channel partners.

Avnet will also offer IBM Business Partners some educational and training resources to further expand their cloud expertise. On November 6th Avnet revealed that packaged solutions powered by AWS, such as backup and disaster recovery solutions that integrate NetApp and Veritas software with Amazon Simple Storage Service (Amazon S3) and Amazon Glacier will be offered to its channel. These offerings will make it easier for Avnet’s US and Canadian resellers, AR and service provider partners to sell the full range of AWS.

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