Beats Music is saying Goodbye on November 30th
Beats music has been around for 7 years. It has always enjoyed a steady fan following since inception. The company, Beats Electronics was bought last year by Apple Inc for a whopping $3 billion. Apple has now announced that it will shutdown Beats Music on November 30th.
The announcement came shortly after the company launched the beta version of its Android app for its Apple Music streaming service. Speculations were strife that the axe would soon fall on Beats Music with the launch of Apple Music. The company is now encouraging both Android and iOS users of Beats Music to transition to Apple Music.
“All the pros that curated music for you are still crafting more amazing experiences,” wrote executive Dale Bagwell on a Beats support page. “Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more. Beats Music subscriptions will be cancelled on Nov. 30, but users have the option to move their picks and preferences over to Apple Music”, he added.
Detailed instructions for users were provided by the company for moving from Beats Music to Apple Music on the support page. Apple Music was unveiled in June this year with a price tag of US$10 a month with a family service also available for up to six family members for $15 per month. The subscription rates vary in some countries. The service offers a three-month free trial. Unlike some of its rivals, Apple Music doesn’t offer free music supported by advertisements.
The company’s CEO Tim Cook said last month that it had 15 million subscribers for the service of which 6.5 million had started paying while 8.5 million are still in the free trial period.