Google Plus receives a Makeover
Google has tasted success in almost every field that it has set its foot on except for the social networking space. Google+ was launched in 2011 as a worthy rival to Facebook. But despite expectations, the social network failed to generate much traction among users. The site did manage to gain a respectable number of users; but it could in no way match Facebook’s dominance in the space.
Google is refusing to give up on the site and is revamping it to focus on “collections” and “communities” – making it more an interest-network than a personal one. Google+ was previously focused on allowing users to divide their contacts into “circles” that never had to interact with each other. This didn’t prove enough to help the social network take on Facebook and Twitter, however, so the company spun out the best aspect of Google+ and has now apparently rethought the site. Google said in a blog post “Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and centre. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly – we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one.”
“We’ve spent lots of time talking to people who are passionate about Google+. We visited them in their homes, we invited them into early testing communities and we learned more about how and why they use Google+. The company said that it analyzed how people were using the network and that people kept on coming back for those features in particular.
Less ambitious than 2011’s incarnation, but with a clearer goal, Google is all set to prove that Google Plus still has some tricks up its sleeve. People should be able to test the updated Google+ website now. The company says updated applications for Android smartphones and the iPhone will be released in “the coming days.”