Mahindra & Mahindra attains first place in small vehicle segment sales by overtaking Tata Motors
India’s largest utility vehicle maker Mahindra & Mahindra has surpassed Tata Motors to become largest small commercial vehicle seller in the country, led by its pickup trucks and by introducing its new model jeeto, cornering a market share of more than 50 per cent in the first six months of FY16, more than Tata Motors’ 36.5 per cent.
Just 18 months back, Tata Motors was the segment leader with 48% share. The largest automobile company in revenues is challenged by Daimler and a resurgent Ashok Leyland in the bigger truck space. Tata Motors is now facing a formidable challenger in Mahindra in the small commercial vehicles
The Indian small commercial vehicle market is sub-segmented into the sub-2 tonne market, where Tata Ace is the undisputed leader with over 83% segment share, whereas from 2 tonne to 3.5 tonner is ruled by Mahindra with its Bolero and Genio pickup trucks, where the manufacturer of Scorpio, enjoys close to 70% segment share. However, Tata Motors is not sitting still. Anticipating new competition, Tata Motors recently launched Super Ace Mint and Ace-Mega to strengthen its position. The company is coming out with dedicated small commercial vehicle outlets to have a focused approach in the segment and targeting customers through new initiatives which is targeting on rural segment.