Facebook tests Snapchat-like vanishing messages
The users of social networking giant ‘Facebook’ in France will be able to send vanishing missives with its smartphone Messenger application. It is a result of small test by Facebook ramping up a challenge to Snapchat.
“We’re conducting a small test in France of a feature that allows people to send messages that disappear an hour after they’re sent, disappearing messages gives people another fun option to choose from when they communicate on Messenger” said Facebook spokesperson.
The newly introduced feature is being tested on versions of the Messenger application for mobile devices powered by Apple or Android software. If it proves successful, the feature would likely be made available in other countries.
The feature introduced is a direct challenge to smartphone-messaging rival Snapchat.
Snapchat’s appeal has been the premise that messages disappear shortly after being viewed, providing users a sense of being able to keep pictures or videos private and ephemeral. Los Angeles-based Snapchat rocketed to popularity in the United States, especially among teenagers, after the initial app was released in September 2011.