Global Smartphone sales cross 353 million
Smartphones have emerged as the dominant device in countries across the globe. According to the latest figures from Gartner Research, China drove global smartphone sales growth in the third quarter of 2015. A total of 353 million smartphones were sold over those three months which is astonishing. This represents a 15.5% uptick over the same period one year ago.
The main reason for this remarkable surge in sales is the availability of cheap smartphones which has helped push sales numbers higher in emerging markets. While those markets saw 18.4% year-over-year growth in the quarter, more saturated markets in wealthier nations grew by 8.2% in the same span of time.
Among the top players in the market, Apple added roughly half a percentage point, Samsung lost about a fifth of one, and most others continued to decline. One of the lone outliers, however, was Huawei, whose sales jumped from just under 16 million in the third quarter of 2014 to more than 27 million in the same period this year thanks to the Honor series of phones.
Coming to the operating system platform, Android continued to dominate with a nearly 85% market share, with iOS in a distant second place at 13%. Windows continued to lag behind the top two with just 1.7% of new sales.
“It’s going to remain largely a two-horse race for the foreseeable future”, research director Roberta Cozza said.
“Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems,” she said. “Microsoft smartphones will mainly focus on driving value for enterprise users.”
Windows has been trying to pump up its smartphone appeal by porting Android apps to its operating system which has apparently run into difficulties, though it’s unclear whether the program, called Astoria, has been cancelled entirely.