Apple made $6 Billion from its App Store in 2015
Apple recently announced that gross revenue from its iOS App Store exceeded $20 billion for 2015, implying that sales were up between 40% and 47% year-over-year. This means that the company’s share of the pie after the developer’s cut is $6 billion.
“Our customers spent over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s top marketing executive. Jan Dawson, principal analyst at Jackdaw Research, wrote in a post to his firm’s blog “We get these occasional milestone announcements at year end and in keynotes, but between those we’re left to extrapolate and interpolate based on other sources, including Apple’s financial reporting, which has historically provided some direct and indirect guidance on App Store sales,“. “Six billion dollars is a good estimate for Apple’s cut,” said Dawson in an email reply to follow-up questions. Last year at this time, Apple said that through the end of 2014 it had handed out checks totaling $25 billion. Dawson’s $14.7 billion developer cut, plus the cumulative $25 billion figure from 12 months ago, equaled $39.7 billion, matching Apple’s “nearly $40 billion” number.
“Apple’s cut is obviously up year-on-year, along with the overall gross revenue and the developer cut of it, and fairly significantly,” said Dawson, referring to the bump from 2014’s estimate of between $4.3 billion and $4.5 billion in App Store revenue to Apple, and the $14.3 billion to $15 billion in money to developers.
But while 2015’s App Store numbers were certainly up, the growth rate has appeared to have slowed. In 2014, the company had an increase of at least $1.8 billion. Apple’s $6.3 billion earnings from the App Store may have been real money — more than its total revenue for all of fiscal 2003 — but in the context of its current sales, which totaled $183 billion for 2014, it’s just a drop in the proverbial bucket at a mere 3.5%.