Twitter to undergo a possible feed change
Good news for the users of Twitter as ‘the Brand New’ Twitter is on its way. Buzz is that the, the widely popular social network is getting ready to launch an algorithm that will reorder the way users see tweets on their feeds. Users would see tweets based on what the company’s algorithm thinks they want to see, instead of in the usual reverse chronological order.
However,Twitter declined to comment but CEO Jack Dorsey took to Twitter to say the company is listening to users and “never planned to reorder timelines”.
“I *love* real-time,” he tweeted. “We love the live stream. It’s us. And we’re going to continue to refine it to make Twitter feel more, not less, live!”
While Dorsey said he’s not looking to change Twitter’s timelines this week, that doesn’t rule out the timeline changing at another time. If Twitter is toying around with using an algorithm to adjust its feed, company executives may be taking a page from social media rival Facebook, which uses an algorithm for users’ news feeds. Users however haven’t always been happy with the algorithm, which chooses which posts users see.
According to some industry analysts, Twitter is in need of a refresh, especially since investors are eager to see the company increase its bottom line, as well as user growth.
Jeff Kagan, an independent industry analyst, said it’s clear that changes are coming at Twitter. “Twitter is a great service, but it is basically a first-generation service in a marketplace which rewards next-generation versions,” Kagan said. “We are expecting to see new ideas from Twitter. Perhaps this is one of them. I think they would be better off throwing lots of ideas against the wall and then building on whatever sticks. However, whatever Twitter does, it’s just a first move, with more to follow,” according to Kagan.
Brian Blau, an analyst with Gartner, said the algorithm could simply be offered to users as an option, but there might be other ways for the company and users to benefit from an algorithm making selections on Twitter feeds.