IBM and abof joined hands to introduce unique 3D virtual trial room


Online fashion portal, owned by Aditya Birla Group, recently has joined hands with IBM to introduce a 3D virtual trial-room for a personalized shopping experience which targets to millennial shoppers.
The exclusive virtual room is powered by IBM with the integrated technology from business partner Metail. Loaded with numerous features, one if its wonder feature enables customers to input their body measurements and virtually try any apparel before placing an order.

According to IBM “The average return rate in the apparel industry is 20%. After the virtual trial-room was launched, the product return rate is nearly zero for”

Prashant Gupta, president & CEO,, said “IBM helped us to set up our online business in a record time of five months.”

The Other technologies deployed by the portal include IBM’s Order Management and Supply Chain solutions.
“IBM helped us to set up our online business in a record time of five months. With IBM’s global expertise and local experience in e-commerce space, we are optimistic that the company will emerge as the most admired player in online fashion segment,” Added Prashant.

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