Affiliates are back on Pinterest once again. The decision of blocking was an executive decision to remove and cease support for affiliate redirects, links and trackers as too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site. Around Fifteen months ago, Pinterest had banned affiliate links from the image social network, citing issues about poor user experience.
Pinterest recently reported that affiliate links are back in play. The decision was made on improved spam tracking technology that can help ensure that the affiliate experience does not detract from a solid engagement experience. Plus, Pinterest wants to encourage said engagement, ensuring that active users get rewarded.
To shed more light on this Mike Mayzel, of Pinterest’s communication team, said “Last year we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is much stronger and as a result we have better link quality, we believe it is the right time to reconsider our policy and allow affiliate links.”
He also shared his thought by saying that this change will bring more participation, especially if their Pins can make money. “We think there is a benefit to content producers and publishers getting value from their audiences on Pinterest and as a result they will add more quality content into the service. With more content, Pinners will find more ideas and continue to have a great experience which will in turn deliver more value to partners,” Mayzel added.
The reinstatement of affiliate links in Pins means one good thing like the more participation on the network as it will provide additional revenue sources to community members who have previously found a solid return on their investment. Another objective of supporting affiliate Pins is to support an international audience, encouraging them to “create better and more content for Pinterest”.