Microsoft substantiates the Windows 10 adoption slowdown

Tech giant Microsoft recently acknowledged that the Windows 10 adoption speed had slowed when it claimed the new operating system was running on approximately 400 million devices. The company reset the Windows 10 uptake status on the same day it kicked off the 2016 edition of its Ignite conference in Atlanta.

Then Microsoft pegged the number of “active devices” – a metric of those machines that ran the OS at least once in the past four weeks – at 350 million. Well, Microsoft updated the Windows 10 last at the end of June, a month before it halted the free upgrade for consumers and small businesses running Windows 7 or Windows 8.1. The increase of 50 million over more than 12 weeks – or about 17 million every four weeks – was lower than during the free upgrade offer period. For example, in the eight weeks from May 5 to June 29, Microsoft claimed 50 million active users were added to the Windows 10 rolls, or 25 million every four weeks.

Other measurements of Windows 10 have agreed with Microsoft’s assessment: Windows 10’s growth has slowed in the last month and more. But Microsoft’s claim was in the same ballpark as Computerworld‘s latest calculation, which was based on Net Applications’ measurement of Windows 10’s user share and Microsoft’s oft-cited contention that 1.5 billion machines run Windows. At the end of last month, Computerworld‘s estimate of in-place Windows 10 stood at 380 million systems.

Microsoft has pledged to continue updating its Windows 10 “devices served” number, even though it back-pedaled two months ago from its previous 1-billion-by-mid-2018 goal. The timetable, the company said then, was unrealistic after it bailed out of virtually all the smartphone hardware market.