Nickelodeon enters Digital World

Nickelodeon gets into e-books with new reading app for kids, Nick Jr. Books. Nick Jr. Books is a collection of digital books featuring stories from all your favorite Nick Jr friends, including PAW Patrol, Blaze and the Monster Machines, Bubble Guppies, Dora the Explorer, Dora and Friends, SpongeBob Square Pants, Team Umizoomi, Wallykazam, and Blues Clues! As its brands which encourages kids to looks for more books. The company has just launched its first ever reading app aimed at kids, which brings interactive stories from their favorite Nick characters to the iPhones and iPads.

Each e-book is fully narrated with 3 reading modes: auto-read, read-aloud, and read myself. Nick Jr. Books also includes unique interactive effects and character animations on every page.  The stories feature interactive elements and animations that kids can tap on, too. Meanwhile, reading progress is rewarded through things like stars and badges to keep children engaged.

Kids and parents will benefit from Parent Tips and reading comprehension questions that help kids build vocabulary. Use the reading tips to prompt discussion, establish connections, and cultivate a love of reading! Plus, kids earn stars for completing books.

The app is free to download, and comes with 3 free books: Blaze: Blaze of Glory, PAW Patrol: Pup, Pup, and Away, and Team Umizoomi - Carnival. 49 additional books featuring over 9 Nick Jr. Characters are available through In-App Purchase.

An offline mode lets kids keep reading even when they’re not on Wi-Fi, which is useful for reading on disconnected iPads while in the car or on a plane.