The recent update of Google search focuses on bringing its attention to the localized search. The new update specifies that you can no longer manually enter country code top-level domain names to avail country-specific services for Google Search and Maps on the Web and the Google iOS app. Google has said that this update will offer more local and relevant search results and services. The company has updated its search for web, Google app for iOS, Desktop Search and Maps.
The changes will be reflected on Google’s webpage, Google app for iOS, desktop Search and Maps. Till now Google used country code top level domain names (ccTLD) to distinguish country services and offer localized search results. Instead of the country specific search results being indicated via domain, they will now be served based on your location. The technology functions like this whether the user searches from google.com, google.co.uk, or google.com.au, for instance, the search giant will only return one set of results based on where the search engine believes the user is located. In this way searches are much more localized and can help bringing up local information.
This is nothing new to Google as its other services such as Gmail, Google Earth, and YouTube are already functioning this way. However, there is some hope for those who rely on checking search results from other countries, or, in the case the wrong region has been detected. Google allows users to select the country service they want to receive from search settings.