Found someone pretty on the street? Just snap a picture of the person and this app searches and matches the photo with their Facebook profile. Letting one know who the person is! Sounds creepy right? Well, this claim was made by the sneaky app called Facezam last week. It took the internet by storm, and would have put an end to privacy forever. Bad guys would use it with full advantage and we probably have to quit social media for good.
However this turned out to be a fake app. (thank god it did!!) It was all just a hoax created by a marketing company looking to become next dot com millionaires. Created by U.K. entrepreneur Jack Kenyon, the app’s creepy tagline is "Privacy is over. Facezam is here”.
Do you folks remember watching amazing sci-fi movies (some not so amazing) or FBI dramas where people used facial recognition technology to identity strangers? Facezam apparently also claimed to use the same feature, and scapegoat Facebook by using all the data the social media boss has collected over the years, to give a match.
Here’s no way Facebook would allow this, especially in light of their just-updated terms of service that make clear surveillance tools are not allowed. But finally on Wednesday Kenyon announced that it was all fake, just to create publicity.
I think we can all hang-on to our social sites for some more time. (yayyy!!)
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