Sling TV, the Dish-owned streaming TV service has revealed that it has 2.21 million subscribers at the end of the fourth quarter. That’s up 47% year-over-year, which means Sling had about 1.5 million subscribers at the end of 2016, while its legacy satellite TV business continued to shrink, dropping to 1.1 million over the course of last year.
With this, Sling TV has surpassed its rivals like AT&T’s DirecTV Now, Sony’s PlayStation Vue, Hulu’s live TV service, and FuboTV. However, Sling TV is the oldest live TV streaming service on the market and had more time to grow its customer base as more and more people opted out of the cable and satellite TV. It has also expanded its service to include different tiers, Sling Orange and Sling Blue. Last year, it launched the AirTV Player, an Android TV-based device that comes with Sling TV.
There are many other services that are growing at a fast rate than individual streaming TV services. For example, HBO has gained more than 5 million online subscribers through its HBO NOW app and subscriptions from other streaming services. CBS, too, has acquired 5 million subscribers ahead of its plans of launching ad-supported CBS Sports app and a celeb-focused Entertainment Tonight app. Meanwhile, Disney is prepping an ESPN streaming service and a family-friendly Netflix competitor.
This will make the streaming TV providers compete to gain a good share of the audience as they build out their own entertainment and sports packages for their homes from various services.