The media duties of OLA have been rendered to Starcom, India. The firm will inspect the media outline and purchases across both traditional and digital media. The deal was won in an intently contested pitch, with different dominant agencies in the row.
The agency will work for India, as well as for the looming international markets that OLA will operate in. The account which was previously directed by GroupM agency motivator is being clichéd at over Rs.200 crore.
A comment was expressed by the managing director, Deepak Sharma of North Starcom by stating that ‘’Ola was dazzled with their strategic planning skills, led by the human experience approach, as also with their strong data and analytical capabilities”.
Mudit Shekhawat, senior director-marketing at Ola, said Starcom was able to exhibit firm insights on the category and brought in crisp ideas and thinking on the brand. “Their expertise in integrated communications strategies and smart execution will help in further concentrating our leadership in this industry,” he said.
Ola connects city transportation for riders and driver partners onto a mobile technology platform by establishing convenient, transparent, and quick service fulfilment. It is focused on edging the best of technology and constructing innovative solutions ground-up that are cognate at a global scale. With over 8,00,000 vehicles and a million driver partners, Ola is building portability for billions across 110+ cities with 14+ exclusive categories.