Adobe’ a multinational computer software company, recently organized its Adobe EMEA Summit. On day one, they introduced some big product additions for their new advertising and data science capabilities martech giant. Personalization and contextualization are two big topics in the arena right now, and Adobe’s no exception when it comes to updating its products to deliver these capabilities. At the show, new research was released according to which the Europeans now own on average six connected devices, three of which they use daily, on average.
As a result of a survey over 5,000 consumers carried by Adobe in which they found that 85% of people now switch devices during online tasks, but they aren’t all happy with brand experience across devices. Only 40% said that companies are doing a good job at providing consistent experiences across devices. Also the smartphone traffic grew on average 36% or more year-on-year as per the research.
The product updates by Adobe which are known to be the mirror image of these figures are appeared to aim at providing advertisers a chance to personalize and target their ads in the right direction.
All new revised features of Adobe Media Optimizer’s include: