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Enabling Global Marketing Strategies for Businesses: Chris Preston, Chief Marketing Officer and EVP, Inspyrus, Inc

siliconreview Enabling Global Marketing Strategies for Businesses: Chris Preston, Chief Marketing Officer and EVP, Inspyrus, Inc

A distinguished leader, Chris is a game changer. Carrying 25-years of experience developing market winning solutions and go-to-market strategies for Oracle, EMC, Lantronix, FileNet, McCann Worldgroup and Kodak, he has played an instrumental role in defining new marketing strategies.

Currently, he is serving as CMO & EVP at Inspyrus, Inc.
Inspyrus is a business software development company that provides large enterprises and small-to-medium business with business technology solutions.

At Inspyrus, Chris is responsible for leading Responsible for leading all aspects of global marketing and strategy for leading financial automation Solutions Company including GTM Strategy, Product Marketing, Marketing Communications, Partner Alliances and Public Relations. In his short tenure at Inspyrus, he has played a crucial role in transforming marketing strategies to the core with his sheer dedication and passion.

His industry and agency experience spans more than 25-years in Business Transformation, Digital Customer Experience, Interactive Marketing, Industry Solutions & Marketing, Business Process Management/Workflow, Imaging, Content Management, Customer Communications Management and Information Governance & Compliance. Preston’s industry and client experience includes all market segments, including Financial Services, Insurance, Retail, Manufacturing, Healthcare, Transportation, Utilities, Media & Communications, CPG and Public Sector.

Prior to join Inspyrus, Preston led the Digital Experience strategy and business development practice at Oracle and held a variety of worldwide executive management positions at EMC Corporation (IIG/Documentum) for Product Marketing and Industry Solutions Strategy. In addition, he was the CMO/SVP of Marketing at Lantronix Corporation and Vice President of Worldwide Product Marketing for BPM Products & Markets for FileNet Corporation (now IBM). Also, Preston held a variety of sales and marketing positions at Eastman Kodak Company and held executive management positions with McCann Worldgroup, Rodgers Townsend Advertising and SafeHarbor.com managing eBusiness consulting and advertising services. He graduated from the University of Missouri – Columbia with a BSBA in Marketing.

He has been a prominent speaker and on various panel discussions covering technology and business trends, business transformation best practices and information management strategy for events, such as Argyle CMO & eCommerce Executive Forums, AIIM, PEX/Business Process Excellence (Financial Services), MERS, IASA, BAI, TAWPI, Gartner’s Portals, Content & Collaboration & BPM Conferences, and many others. He is also a Codie Award recipient.