True that Facebook knows you better than your friends, your likes and dislikes, who you are, your location and what other pages you look at on the web. This data allows advertisers to target the more than one billion Facebook visitors a day. This must be the reason for the company to include some business within the limits of the pages. The company has recently entered into the business of buying and selling of cars. Facebook isn't in the business of listing and selling cars. Yet, Facebook is already allowing consumers to test-drive cars from their couch via its apps. As the world's most popular social media network – it now has 2.07 billion monthly active users worldwide – attracts more people to engage with the world via its apps, it becomes another marketplace where car makers and dealers want to be.
Facebook is allowing its customers to us its applications like messenger to directly deal with the clients. While Facebook isn't letting people process transactions on its platform just yet, it is expanding the number of cars it can help sell by partnering with online sites like Cars.com, and others. Most cars for sale have been owner listings and for free and Facebook want to get money out of this. In order to attain that it is giving automakers the ability to target specific consumers with specific messages. Those interested in a dealer-listed car they see on Marketplace will be prompted to contact the car dealer directly via the Facebook Messenger app. It is an easier and quicker way to reach to the dealers it seems.