While other tech companies are busy acquiring customers from the adult age group, Facebook has taken a different route.
Recently this week, tech giant Facebook has introduced its all-new Messenger Kids that will make it way simple for children to safely video chat and message with family and friends with strict parental approval and screened content. With a greater level of parental control, child-friendly features, screened content and safety filters to prevent children sharing inappropriate content, the free Messenger Kids app hopes to attract parents looking for a safe online chat service. As of now, the standalone app is only available to users in the US on Android and iOS.
After talking to thousands of parents, Facebook apparently found that it is the need of the hour that there should be a messaging app that lets kids under the age of 13 connect with people they love but also has the level of control parents want.
“Whether it’s about using video chat to talk to grandparents, staying in touch with cousins who live far away, or sending mom a decorated photo while she’s working late to say hi, Messenger Kids opens up a new world of online communication to families,” said the Product Management Director, Facebook.
With the amazing Messenger Kids app, children can have one-on-one or group video or text chats with all the approved contacts. Children can even send videos, photos, gifs and other creative elements from a library of screened drawing tools, frames, gifs, masks, and stickers.
Also, according to the social media giant, it will block children from sharing nudity, sexual or violent content, and have a dedicated moderation team to respond to flagged content.