Acquired by Chinese millionaire Zhou Yahui, who offered 93 million dollars for 60 percent of New Grindr LLC, the geolocation-based gay dating app had more than 5 million users until 2016. Today, with its killer feature that tracks the location of its users helping them find each other in places that might not be openly LGBT-friendly, Grindr is a successful platform within gay men, in such a way that it receives more than 2 million visits per day across 190+ countries.
According to Recode, Grindr is now also a media company. Grindr is publishing a "queer" style magazine called “Into”. Zach Stafford and Trish Bendix, the editors of Into feels that the capability is good for more than just finding a weekend fling.
Trish Bendix joined Into just a few weeks ago, after nearly working 10 years at a site that chronicles lesbian and bisexual representation in the media. In this new role in Into, Trish has been tasked with bringing in more non-male voices to the magazine.
“Queer women never get access to the kind of budgets, advertising revenue — the kinds of things that we can benefit from, and that’s what I’m trying to impart to other LGBTQ women,” Trish said.
Apparently, this all-new queer lifestyle magazine focuses on storytelling, promoting the brand, Grindr through stories of iconic characters of LGBT culture as content marketing. Currently, Into has a team of 12 full-time employees and dozens of freelance contributors, publishing a mix of general interest and locally targeted reporting. And the readers can obtain them through the Grindr application itself, which has increased its number of daily users to 3.3 million people.