Facebook’s obsession over Snapchat knows no limits; launches Messenger Day App!

Facebook’s obsession over Snapchat knows no limits; launches Messenger Day App!
The Siliconreview
16 March, 2017

Quite recently, the WhatsApp application has undergone a tremendous look-alike change with that of Snapchat, allowing its users to validate change their status into photos, videos or GIF overlaid with drawings, emojis and captions that will be visible for a period of 24 hours only.

Yet another similar announcement has been made by Facebook by revealing that they are launching “Messenger Day”. No they are not paying homage to the messenger app!

The Messenger Day is an application (eye-roll is expected) that is launched on an universal platform by the Facebook owner. In an interview with TechCrunch, Facebook VP of messaging David Marcus had this to say-

“This is about today. It’s not about yesterday. It’s not about tomorrow. The two key functionalities are 1) I’m going to set context because it’s going to make for better conversations if people know where I am and what I’m doing. And 2) It’s about where I want to take my day, like ‘I’m bored and I want to go out for coffee’ or ‘I want to go see a movie’ so I’m going to use a frame, take a photo, and see which of my friends are going to engage with me to actually make that plan, because planning is one of the core capabilities of a messaging app.

The app was already launched in different countries like- Poland and Australia for the purpose of tests to seek what would be the reaction of global users is launched worldwide. Messenger Day is rolling out for everyone from any parts of the world with availability in iOS and android, also in desktop messaging system. Now the striking similarity between the app and WhatsApp is that the photos or videos shared will be escaping narrowly from public eyes after 24 hours.

What is more interesting about the Messenger Day, according to Facebook is that the app’s filters and features encourage users to create new plans in the current day, instead of revisiting things that was posted days back. While Snapchat is for narrating tales and would stay for days for users to revisit, Messenger Day is more of “Who’s up for?” living for the moment.

With the launch of Messenger Day, Facebook’s copying Snapchat styles has grown to include Instagram stories, WhatsApp status and to-be-launched Facebook stories.

Seems Facebook’s indefinite obsession with Snapchat just got upgraded to another level.