Google play introduces new addition called as ‘Free App of the Week’ section

Google play introduces new addition called as ‘Free App of the Week’ section
The Siliconreview
30 March, 2017

The tech giant ‘Google’ has made an all new addition section in its Play Store app marketplace called as the ‘Free app of the week’. The new addition will now highlight one free app every week. But there is a twist as the new free apps section now will only appear at the US storefront for now.

How to operate-It is quite easy to access the Free Apps section, as described by the Android Police. If the user is on their desktop, they just have to point their browser to the Google Play Store and then click on the Apps section. After that, just scroll down right to the very bottom (Yes, its an odd place to showcase something that’s up for free) to find the ‘free app section”. Smartphone users can only tap on the Play Store icon and then scroll down to the same section.

The Free App feature has just been introduced and this comes after Google recently started testing new sale features on the developer console. The apps can now be free for a maximum of 8 days and only once in 30 days. It is predicted that the new move will surely fetch a considerable increase in the number of downloads or installs for the said app, the tech giant here is also going fair here as free downloads don’t demonstrate up in the developer comfort as buyers and the app won’t be listed on any top paid lists during the sale.

If we will compare, then the iOS has been offering one free app per week since 2012. The reason for introducing the section could be to give more visibility to apps. The developers at Apple have been allowed to change their pricing from free to paid and back, to paid. From March 2016, Google allowed select publishers to temporarily drop their prices to free, an important tool for promoting downloads.