E-commerce giant, Flipkart is all set to sell FMCG products on its ecommerce platform from July, according to a report in the Economic Times. With this move the company is said to be following the footstep of Amazon and DMart. Amazon Pantry has cashback offers, discounts and next day delivery. Dmart specializes in the category, and so does BigBasket. Flipkart plans to give incentives to consumers who frequently purchase from the website, through a variety of scheme and offers.
Considered as one of the top most selling categories on online shopping giant such as Amazon and Flipkart, FMCG also stands to benefit from jumping into the fray. Flipkart till now has been powering sales by depending on smartphones, apparel and large appliances. Further, Flipkart also hopes to change occasional shoppers into regular customers by offering FMCG products and consumables. The prices are predictable to be competitive and at par with other players in the segment.
Also, the battle between Flipkart and Amazon for detaining the rising ecommerce market in India heated up in 2017. Microsoft, eBay and China’s Tencent assured a total of $1.4 billion investment in Flipkart, regarded as the largest amount that Flipkart has ever raised. Meanwhile, e-commerce giant Amazon set aside $5 billion in investment funds for India, and made the 1.3 billion people living in the country a planned priority.