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Instagram copies Snapchat once again, this time adds face filters, stickers, camera tools & more

siliconreview Instagram copies Snapchat once again, this time adds face filters, stickers, camera tools & more

One of the most popular photo sharing app ‘Instagram’ recently added quite a few new notable features like face filters and a new set of creative tools in the camera to its app.

The company in its blog post said,"From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh. To see our initial set of eight face filters, simply open the camera and tap the new face icon in the bottom right corner."  Alongside, Instagram has also introduced few original tools in the camera by the help of which users can now make videos that play in reverse with "Rewind," a new camera format next to "Boomerang" and "Hands-Free."

Also, users have the liberty to insert more contexts to story with a new hashtag sticker. They just have to tap the sticker icon at the top right of screen, select and customize the hashtag, then add it to story. Like with mentions, the users can add hashtags using the usual text as well. People who are watching your story will be able to tap the hashtag sticker or text to visit the hashtag page and explore related posts.

Last but not the least; the users will see a new eraser brush while using the drawing tools. After taking a photo or video, select a drawing tool and tap and hold to fill the whole screen with colour. Then, using the eraser brush, imaginatively divulge parts of photo or video below.

"These updates are available as part of Instagram version 10.21 for iOS in the Apple App Store and for Android in Google Play," the blog post added.

Well this is not the first time Instagram has copied features from Snapchat, in the past also Stories feature that allows users to post photos for only 24 hours and after that they disappear was been copied. However, Instagram Stories today is gaining accolades than Snapchat. Shares of Snap reportedly declined  after Instagram announced that over 200 million people were using its Stories feature. Instagram also informed of 33 per cent increase in its users   from the 150 daily active users that it had reported in January this year.

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