YouTube announced that it is planning a new form of ad-supported program, were you get to watch it for free, and this does not belong to the company’s YouTube Red subscription service anymore. And are part of a broader push from the Google-owned video site to develop itself as a place for premium programming together with Netflix, Hulu, and Amazon. With this idea YouTube hopes to impress premium ads also that helps it lose its value over the image that it had.
The original programming starts with the high profiles- YouTube has tied up with the comedian Kevin Hart and TV host Ellen DeGeneres. Hart’s show, “Kevin Hart: What the Fit?” will be a workout-focused program distributed through his own YouTube channel, Laugh Out Loud Network. Were as, DeGeneres will use her show to give fans backstage looks at the making of her talk show.
“Hart said he’s linking up with YouTube to get closer to his fans. “If you know me, if you follow me, you know that I embrace social media on a very high level, in my most recent Europe tour, fans kept mentioning YouTube as a source of discovery. “That's how I got my international fan base.”
Bloomberg reports that, YouTube will invest hundreds of millions of dollars over the next year to produce more than 40 new original shows and further build out its YouTube Red service.
“Katy Perry and Demi Lovato also announced new behind-the-scenes shows with YouTube at NewFronts, while TV and radio personality Ryan Seacrest is confirmed to be producing a music competition, “Best Cover Ever,” to debut on the site later this year”.