Music streaming service, Spotify has announced yet another acquisition on Wednesday. The company disclosed on its blog that it has bought the French AI start-up called Niland, which provides music search and discovery engines based on deep learning and machine listening algorithms. This indicates that Spotify wants to win a larger market share from its competitors, Apple and Pandora, by incorporating more AI into its system for a better music experience for its users.
The API-based product of Niland aims at providing an accurate search and recommendation options for music. “Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time,” said Spotify in a statement. It also added that Niland will join its R&D team based in New York to improve its personalization and recommendation features for users. Spotify has grown to be the biggest music service in terms of listeners and paying subscribers, and this has led it to huge operating losses . But that doesn’t stop Spotify from acquiring startups. In 2017 alone, it had acquired Sonalytic, MightyTV and Mediachain, and four other companies in 2016.
Niland is not notable in the AI field, but CEO, Damien Tardieu, has done research to extract meaningful information from raw music content in order to form connections with other music. “We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences,” wrote Niland’s founding team on its website.