The new archive feature of Instagram is letting users to archive their pictures and videos

Instagram, the photo and video sharing social networking service, has rolled out a new feature that lets users to set their posts to private making it viewable only to themselves. Users tend to delete their posts if they find their posts boring, don’t get enough likes, and for many other reasons. Deleting the post removed the user’s history and the comments and likes of other users associated with the photos. But this new feature called ‘archive’ offers an alternative to users wanting to keep certain posts away from the public view and restore it to visibility later on if they wish.

A spokesperson shared that “We’re always testing new ways to improve the Instagram experience”, and noted that the archive option creates a private space for personal viewing of old posts. The company will expand the availability of the archive option over the next few months as it continues to iterate on it. To archive a post, the user just has to tap the three dot menu next to a post and select the archive option. A clock icon in the top right corner of the user’s profile will open up the archived photos and videos and will provide the option to restore their visibility to those who can see your profile.

Now Instagram allows users to hide a post that didn’t perform well and shape the appearance of their best posts on their profile, thereby keeping users locked into the service.