India headquartered IT and global software major ‘Wipro’ recently created a buzz by unveiling a new brand identity with a new logo replacing its old multi-colored flower to win over clients. To explain more regarding the announcement, Wipro Chairman Azim Premji in a statement said “Our brand identity is a visual expression of what we do and mean for our clients. It is energized by our values, which are our core and beacon, the bedrock of our culture. Our values connect and resonate with the new identity.”
Encompassing dots in four circles, the new logo, represents the way company joins with its clients in terms of technology and domain expertise, applying its insight crossways industries and delivering end-to-end services. “The elements in the logo represent ideas, insights, technologies, industries and geographies. The expanding pattern symbolises the company, while the four circles represent our values, employees, clients and partners,” the company reveals in a statement.
The new introduction marks Wipro’s appearance as a most trusted digital transformation partner to clients, delivering at global scale with local capabilities and leveraging automation, robotics, cloud, analytics and cognitive technologies, the IT major said. To shed mor light on this, Wipro Chief Executive Abidali Z. Neemuchwala, said “The new identity marks our journey of transformation in the digital world. Our brand refresh signals closer engagement with clients, greater innovation and an impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees.”
The all new uniqueness not only shows innovation but also reflects the company’s twin attributes cited by its clients — the perspective it brings across multiple industries, technologies and geographies and also its capability to bring innovation in ways most pertinent for clients. “The new brand signifies a higher level of engagement and brand permission that helps clients leverage our expertiseAto address their business requirements and drive opportunities in this digital era,” the company said.