Aircel subscribers can expect to access basic free Internet in a year as part of the telecom operator strategy to push mobile Internet usage.
Anupam Vasudev, Aircel Chief Marketing Officer stated that “our goal is that everybody should have access to Internet and it should not be limited to only elites. We have started offering free basic Internet service in Tamil Nadu and it should be available across India in a year,”
The company under its Free Basic Internet programme is offering service with download speed of 64 kb per second. “For new customers it is free for three months. After that if they continue to be active, customers by recharging with amount of at least Rs 150 in a month, the free basic Internet will be complimentary for them,” Sunil Kuttam Aircel Vice President ( Data, Devices and Online)
Aircel has also partnered Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new Smartphone through Aircel Will be able to choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only.
For new Smartphone up to Rs 10,000 customers can purchase Rs 499 pack that offers benefits worth Rs 1,200. This will also include 1GB Aircel data for three months. The other pack available for Rs 799 pack offers insurance for Smartphone up to Rs 55,000 and will include 1GB data for three months and Premium Anti-Virus.