The popular shopping giant Amazon.com Inc recently announced that it would proffer a discount on its admired Prime subscription service for the shoppers who obtain US government aid, taking aim at a key customer base for competitor Wal-Mart Stores Inc.
Amazon said it would propose the $10.99-per-month (roughly Rs. 710) or $99-per-year Prime (Rs. 499 in India) service - which includes the fast shipping as well as streaming of movies and TV shows - for $5.99 (roughly Rs. 390) per month to those receiving management help including welfare and food stamps.
The online retailer's shift directly challenges Wal-Mart - the major beneficiary of the Supplemental Nutrition Assistance Program (SNAP) - where at least one in the five customers makes payment by food stamps.
Prime subscriptions have been key to the Amazon's retail enlargement strategy, as the service provide confidence to shoppers to buy more goods, more often.
The Customers with a valid and authentic Electronic Benefits Transfer (EBT) cards receiving help from the programs including the SNAP and the Temporary Assistance for Needy Families (TANF) program will meet the criteria for the discount, Amazon said.