Social networking giant Facebook Chief Executive Mark Zuckerberg modified the world's major online social network's mission statement recently to highlight support for hobby clubs, civil society organizations and other community groups.
The recent step comes as Facebook faces pressure from minor rivals such as Nextdoor and Meetup, whose online networks fetch jointly neighbours and people in the same area with communal interests.
Zuckerberg on his Facebook page mentioned that his company's innovative mission is to "give people the power to build community and bring the world closer together."
Prior to this the mission was "to give people the power to share and make the world more open and connected." Facebook's quest of that mission has been condemn in the past 12 months after the network turn out to be one of the chief sharing points for so-called fake news, which has been blamed to influence the 2016 US presidential election.
Zuckerberg recently said that he wants to enhance the number of Facebook users who are members of what they called "very meaningful" groups. Only about 5 percent were members of such groups, he said then.
The man behind Facebook, with 1.9 billion users and $27.6 billion (roughly Rs. 1,78,143 crores) in revenue last year, recently was present in Chicago to meet up people who run group pages on Facebook.
"If what you're trying to do is run a group that has thousands of people, you need tools to help manage that," he told CNN in an interview. Facebook wants to make those tools, he said.
Popular search giant Google also hosts community groups, as do Nextdoor and Meetup. Nextdoor, is a site for neighbours to get together one another and share news and advice, said recently it was mounting into Germany following speedy increase somewhere else.
Zuckerberg told CNN that sustaining organizations built around neighbours, churches, pets and the like has a better reason.
"Once people are coming together in these smaller groups, that actually grows and it ends up with much bigger changes in the world," he said.