Microsoft is very well-positioned to hold up the country’s digital transformation: Says a Microsoft Executive

According to a top company executive India stand for a billion dollar Cloud computing market which is growing at 30 per cent yearly and Microsoft is well-positioned to hold up the country’s digital transformation. “Digital workplace” is the new hymn for enterprises and businesses as IT leaders are paying attention on building nimble infrastructure that can address the requirements of changing workforce demographics and transform their digital strategies.

Rajiv Sodhi, Country Head, Cloud and Server Business, Microsoft India, in an interview told to IANS “India has about 30 million-odd small and medium enterprises (SMEs) and a vast majority of these still have to embrace Cloud. For us, this is a massive opportunity to transform their operations in a secure Cloud environment.”

“We spend nearly $12 billion on research every year to help customers derive value out of data they store in our Cloud environments,” Sodhi noted. The tech giant Microsoft’s description of digital transformation is centered on four pillars: Empower employees, optimize operations, connect with customers, and make over their products. According to Sodhi, many Indian enterprises are assuming a people-centric loom at the front of their digital transformation strategies. “B2B companies are focused on enhancing their workforce productivity and efficiency, whereas B2C companies are focused on customer engagement,” Sodhi said, adding that as a long-term partner to Indian businesses, Microsoft is all set to address such needs.

Numerous budding technologies such as artificial intelligence (AI) and Internet of Things (IoT) are now being viewed by Indians as major and applicable to digital transformation approach. According to Microsoft’s “Asia Digital Transformation Study 2016”, 88 per cent Indians consider that Cloud computing and declining cost of devices craft it more reasonable for companies of all sizes to access modern technology and help them put on a competitive advantage. In April, Microsoft broadcasted a new Azure migration tools and resources to help organisations use the influence of hybrid Cloud.

Organizations can turn on their “Azure hybrid use benefit” honestly in the Azure management portal, by making things easier their path to the Cloud in the mainly lucrative way possible. With the “Azure hybrid use benefit” they save up to 40 percent with Windows Server licenses that encompass software assurance, the company said. “We are guided by what our customers need, so that they are more productive on their business side. Our mission is also to let individuals do and achieve more. We will continue to work as and when we get feedback from customers as to what they want,” Sodhi added.