The acquisition of Withings, the French health-tech company can be a beautiful beginning for Nokia in ‘Digital health technologies’. Withings is dead. Nokia has completely taken over the company and from now on all the products as well as the platforms will be labeled as Nokia. Founded in the year 2008, Withings has been a leader in the retailing industry with its master product, a connected set of bathroom scales. This acquisition will always be an asset to Nokia as it was on an endless voyage in developing its digital health ambitions. It is materializing that dream with the new health products labeled as theirs. Nokia Body, a BMI Wi-Fi connected scale, and Nokia BPM+, a compact blood pressure monitor, are the first new products born out of the acquisition. Both of which are available now and tap into the all-new, rebranded, Health Mate app. According to Cedric Hutchings, VP of Digital Health at Nokia “the Nokia digital health product range offers delivers actionable insights while users receive the equivalent of an annual check-up every day. Today’s launch extends the accessibility of our products to a broader range of users and needs, giving families the personalized experience they need to live healthier lives together.” Nokia first announced about the acquisition back in April. Withings was a brand that was focused on developing health technologies that could in fact change the everyday lifecycle of the people around the world and let’s now wait for Nokia’s active role in the same.
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