Wal-Mart the leading online retailing corporation is on its way to find its own space in the industry by reducing the gap between itself and Amazon. As Wal-Mart is preparing for its shareholders meeting this week, the sales at Walmart.com rose 63 percent in the first quarter, up from 29 percent growth in the previous quarter and marking its fourth straight quarter of increases. Wal-Mart's acquisition of Jet.com and brands that appeal to younger shoppers gave it an e-commerce boost as it works to close the gap between itself and the online leader. In a way the world’s largest retailer is competing in the market with Amazon, as the e-commerce sales industry wide is still growing 15 percent per year.
The authorities stress on the importance of Walmart.com, the online retailing site as one among the reasons for the increase in its sales and market. According to David Spitz, CEO of consulting firm Channel Advisors says for some shoppers it has become ingrained that they start and finish their shopping at Amazon, and the Prime program reinforces that.
Its 4,700 stores are strength for Wal-Mart, as they buck the larger retail trend in seeing increases in shopper numbers and sales. The discount for store pickup helped bring shoppers in. Wal-Mart says even the expansion of stores with curbside pickup for groceries are helping, since people realize they forgot an item or two and run into the store. With all new strategies, Wal-Mart is bringing a new wave in the retailing industry.