Target plans to move e-commerce activities away from Amazon

The second-largest discount store retailer in the United States ‘Target’ is planning ways to opt out from the Amazon Web Services in its pursuit to compete against Amazon retails. Established itself as the highest-earning division of the Dayton-Hudson Corporation in the 1970s, Target has found success as a cheap- chic player in the industry. For a long time it has been competing with Amazon in its retail services as Amazon has selling more items for cheaper and delivering them faster. The latest takeover of the food industry by Amazon has also proved that there is very little Target or any other growing firms can do to alter the rate of growth of Amazon in this field. Amazon finalized its $13.7 billion purchase of Whole Foods and instantly cut prices in stores by more than 30 percent on organic fruit and meat. From electronics and household goods to toiletries and groceries, Amazon is expanding its inventory.

There is no much hope for Target to find against Amazon, but the company has already decided to opt out from the Amazon Web Services and has already adopted an open-source system called Spinnaker that Netflix built to enable developer teams to customize their clouds. The best thing about Spinnaker is that it can work with multiple public clouds versus just one. This eliminates the need to focus just on one cloud service provider like Amazon and can use multiple service providers as and when required. Target's annual revenue is lower than it was five years ago and that has greatly added to the immediate decisions that they have taken regarding the same.