Facebook testing an in-app mentorship feature to step into LinkedIn’s territory

Facebook testing an in-app mentorship feature to step into LinkedIn’s territory
The Siliconreview
13 September, 2017

The social media giant, Facebook has always been on the go to make Facebook the greatest among its rivals. Facebook is all set to move into the territory of the business and employment oriented social networking service, LinkedIn and already signaled LinkedIn about its plan by the launch of ‘Facebook Business’ earlier this year.

Now Facebook appears to be taking another step to help develop the professional you. Facebook is testing a way to use its social network to link up users who are looking for mentorships, either as a mentor or a mentee.

Facebook was already a threat to LinkedIn as last year it was spotted testing a new feature that was rolling out a slew of new jobs. They could hurt LinkedIn’s growth prospect and divert recruiting ad dollars. According to a post, “Business Pages in Facebook are now able to post job openings to the News Feed through the status update composer, and host them on a Jobs tab on their Page. When users see these posts, they can hit on “Apply now” button to instantly send an application through Facebook Messenger. These features are now available to all The United States and Canada business Pages.”

Working on mentorship service would be a logical step for Facebook for few reasons. In May, Mark Zuckerberg wrote in a post about his plans this year.

My personal challenge this year is to visit every state I haven't spent time in before to learn about people's hopes and challenges, and how they're thinking about their work and communities.” Interestingly, LinkedIn also unveiled its own free mentoring program. It seems both the social media giants are quite serious about their rivalries on taking the highest stand.