Comcast, the largest broadcasting and cable television company in the world, will now let its customers bundle Netflix into its cable subscriptions. The company said that the streaming video giant will be the part of the same monthly bill that customers pay for broadband, phone and video channels. However, it is yet to be decided how Netflix will be priced in the bundle.
A Comcast spokeswoman said, “Netflix is an important supplement to the content offering on X1, and the ability to include Netflix in our packages will offer more choice, value and flexibility to customers. Netflix viewing will count against customer data caps just like any other online app.” Netflix has a huge catalogue of original content that provide almost an endless flow of entertainment for the users. Thus the fusion of Netflix and the existing Xfinity packages will add to the subscriber growth for both the providers.
Comcast wanted to make Netflix searchable from its X1 entertainment platform and the recent announcement clearly shows the expansion of its relationship since the integration in 2016. “We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers”, said Bill Holmes, global head of business development for Netflix.