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Strategic Partnership: India’s MakeMyTrip Joins Hands with Flipkart for Online Bookings

siliconreview Strategic Partnership: India’s MakeMyTrip Joins Hands with Flipkart for Online Bookings

Indian online travel portal MakeMyTrip Ltd has formed a partnership with Flipkart to allow customers to book domestic flight tickets and other travel services directly through the e-commerce firm’s portal.

The partnership will start with domestic flight bookings in the next few weeks, followed by hotels, bus and holiday bookings, the two companies said in a statement on Thursday.

Commenting on the development, Kalyan Krishnamurthy, CEO of Flipkart said, “Flipkart and MakeMyTrip have played a defining role in shaping the consumer internet ecosystem in India and bringing millions of people online. This strategic partnership helps us make travel booking a seamless experience for customers, even those in the farthest regions, while also furthering our goal of being a one-stop destination for all digital transactions online.” The CEO was quoted on The New York Times.

Through the partnership, MakeMyTrip will be able to leverage Flipkart’s growing consumer base to drive online bookings in travel services. At present, the e-commerce major has over 100 million users.

The companies did not disclose the financial details of the partnership, Reuters reported.

 The partnership comes at a time when competition in India’s e-commerce market is increasing with firms such as Flipkart, Amazon, and Paytm adding services.

Amazon has made a number of moves this year to attract more customers to its website and subscribe to its Prime customer loyalty plan that offers faster deliveries, access to early deals and subscription to video and music streaming.