Recent studies show that YouTube, Snapchat, and Instagram beat Facebook in terms of usage by teens. It is obvious that these social media platforms are used mostly by teens and pre-adults. The latest survey says that Facebook is now in the fourth position in the terms of usage of social media.
The research results show that only 51% use Facebook on a day to day basis. While 85% use YouTube, 72% use Instagram and 69% use Snapchat. There is another factor which affects the usage of these social media. Households that earn less than $30,000 a year use Facebook more than those families that earn $75,000 a year. Not to mention, the gender factor also has an impact where girls use Snapchat more and boys use YouTube more.
This sudden drift shows how technology is evolving and teens have changed their choices over these social media platforms. Although, it is uncertain how these teens incorporate the content they see in these social media it is said that about 31% take it on a positive note, with 21% taking it in a negative shade and about 45% feel it’s neither positive nor negative.
All in all, there is a huge difference between the search engines that operate on these platforms. When you consider Instagram and YouTube you search something and instantly you access to relevant content. Facebook, on the other hand, lacks this feature. Hence, the sudden shift in social media usage. Facebook always comes up with new and innovative ideas. Let us see if they work on this feature.