Samsung on Tuesday launches its biggest mobile store in India. Regardless of a highly competitive market worldwide, the South Korean tech giant will look forward to seal a dominant position in the world’s second-biggest smartphone market.
The 33, 000 square foot store is located in India’s garden city and tech hub Bengaluru. It will extend the company’s lead in India over global rival Apple Inc, which doesn’t have any flagship stores in the country.
The new store will offer mobile devices, consumer electronics, and the latest innovative products along with a service center.
According to Samsung India’s (Mobile business) VP Mohandeep Singh, India is an important market. The company is looking forward to open such stores in more 10 top cities of India. These stores will really help the companies to strengthen its shares in the future. Samsung has spent a good amount of cash to lease out the property in Bangalore. The company also seeks to turn the center as a meeting point for startups and venture capitalists.
Two months ago, the company started the world’s largest smartphone plant in the NCR region in India. The country presents a towering and profitable opportunity for smartphone manufacturers to expand outside China and the US where growth has faced roadblocks.
Samsung is competing against a host of Chinese brands led by Xiaomi Corp. in India. In total, the tech company has 2,100 stores across India through franchise partners.