“The name Chocolate is warm and welcoming," said Saurabh Bhatia, CEO, Chocolate

Vdopia, the global programmatic buying and selling platform for mobile video advertising has been rebranded to Chocolate, increasing the focus on Mobile app monetization offering with the global launch of its Ad Mediation Platform. It has been an end-to-end monetization solution for app developers and publishers. The company has already launched a new website http://www.chocolateplatform.com. Since its founding it has been aiding game developers, publishers, agencies, advertisers, and DSPs deliver world-class mobile video advertising via its flagship product Chocolate Marketplace. The website is designed to bring attention in delivering cutting-edge mobile video advertising solutions, which are categorized into two core offerings: Chocolate Marketplace and Chocolate Mediation.

The new services are expected to take Chocolate to a different level in the business empire. Chocolate Marketplace offers leading platform for programmatic buying and selling of mobile video advertising. Chocolate Mediation offers in-app ad monetization platform to app developers & publishers. In-app video advertising is one of the fastest growing channels in digital advertising today. Through Chocolate Mediation, app developers & publishers can unlock the true potential of their app inventory by leveraging a solution that increases ad revenue, CPMs and fill rates in a seamless manner using just 1 smart SDK. The company’s programmatic platform, ‘Chocolate’, integrates technology partners from across the spectrum to give a unified one-stop platform for complete planning, buying, and measurement of mobile video ad campaigns. Its clients include Coca-Cola, Walt Disney, McDonald’s, Intel, Microsoft, Ford, and hundreds of other global brands.