BSH Hausgeräte GmbH, a joint venture by Bosch and Siemens appoints eightytwenty as its digital partner

eightytwenty, a data-driven digital agency has been appointed as BSH Hausgeräte GmbH’s digital partner in Ireland following a competitive pitch process. eightytwenty solves companies’ problems by gleaning insights from the vast amounts of social, transactional, behavioral, and demographic data. The marketing firm is responsible for digital marketing strategies at BSH Hausgeräte GmbH.

BSH is one of the world’s most renowned home appliance manufacturers with more than 61,800 employees globally. The company is catering to its customers’ needs for personalized digital functions, services, and content in addition to what it presently offers.

Bosch Group has its presence all over Europe, with all of its business sectors in the UK and Ireland including Consumer Goods, Mobility Solutions, Industrial Technology, Energy and Building Technology, etc. In fact, Ireland and the UK is the second largest Bosch’s market in Europe after Germany and it collectively generates revenue of €4billion.

“BSH is based on innovationand creativity and has always been a driving force for technological as well as social development through our products. It was critical for us to identify a partner that shared these values of creativity and innovation to help us bring our core values to life. Eightytwenty clearly demonstrated that they were the right partner for us, showcasing their strategic and creative thinking throughout the pitch process,”said Jade Finlay, Marketing Head at BSH UK and Ireland.