With the launch of a new perfume, fashion influencer sisters Natalie and Dylana Lim Saurez plan to bottle their talent. The U.S. sisters launched "The Saurez Sisters Natalie Dylana Eau De Perfume" together with Scent Beauty, says WWD. The release date for the perfume is set for December 19. The fragrance was created with the help of Philippine Courtiere, a perfumer from Firmenich, and marks the first time that the sisters collaborated on a project of beauty."Our original concept was disco desert, the duality," Natalie told WWD of the new venture. A video clip submitted to the Instagram account of Scent Beauty shows the pair wearing metallic party dresses posing in a desert-like environment.
Natalie and Dylana are not the only big names that have recently been snapped up by Scent Beauty, with 609,000 and 208,000 Instagram followers respectively.The company released'Cher Eau de Couture' last month in partnership with the legendary singer and entertainer.
Influencer-led beauty campaigns proceeded to garner brands in 2019, such as wellness, fitness, and beauty star Carli Bybel, who agreed to join Anastasia Beverly Hills in October to launch a new eyeshadow palette, and MAC Cosmetics, who captured the Korean revolutionary beauty, designer, and influencer Pony to co-create a collection of 17-piece makeup.