One of the most popular makers of miniature computers, Raspberry Pi has opened its first ever physical store in Cambridge, UK. Earlier, if anyone wanted to buy a Raspberry Pi, it could only be bought online from Amazon or an authorized Pi reseller, such as Adafruit. There were a few such physical stores in which one could buy them. Raspberry Pi Foundation is taking a step further with its dedicated retail store and is coming up with marketing strategies so that the store doesn’t look like any ordinary place to buy gears, but a place which would attract tech-savvies. The company has launched the store where new customers can see what can be done with a Raspberry Pi. Along with Raspberry Pis, the store also flaunts its array of exclusive merchandise, including books, mugs, toys etc.
It is definitely not just abouta pile of these gadgets in boxes, it also has computers set up where customers can demo things. It looks like the company is planning to branch out to a new audience so that they can get better exposure to the platform. It will be interesting to see how it all turns out, as there isn’t any huge profit on selling $35 mini-computers.
For now, the company hasn’t informed about the locations of its future stores. If this works out well, the company will surely succeed in the future.