Snapchat intends to introduce its in-app gaming platform. The launch news was announced in LA on April 4 at the company’s first ever summit for content and developer partners event. The gaming platform is dubbed as “Project Cognac”.
Reports by the American news network, Cheddar have stated that the speculations about the new platform’s launch sparked because,in the LA event, invitations included a tagline called "Less Talk More Play".
Apart from the new platform the company also showcased more original video content in the event.
The company has previously stepped into the gaming segment as it rolled out Snappables in 2018. It is an AR lens based games that encouraged users to put silly faces. The new launch could feature unique titles with interesting contents. The planned gaming platform will be filled with games developed by third-party developers. The games will be specially designed for Snapchat.
The company’s gaming journey begins when it took over Prettygreat, an Australian gaming studio for $8.6B. One of the employees of the Australian company produced mobile games such as "Jetpack Joyride" and “Fruit Ninja".
Last year, the company included its own AR games in the app. And two years back, Tencent, the Chinese tech giant brought 10 per cent of Snapchat's publicly traded shares.
Nowadays, the gaming industry is booming and the social media giants are pushing for games since it has become a new source of revenue for them.