Walmart has launched its new unlimited grocery delivery service. The annual delivery service by Walmart Grocery called “Delivery Unlimited” is an effort to expand the company’s existing delivery and pickup services. The service would cost its users $98 per year.
The company already had a delivery service for online orders which was priced at $9.95 delivery fee for each order to be shipped at customer’s homes. However, the delivery was free of cost if the items were shipped to their nearest store.
With the annual delivery subscription charges, it is much cheaper as the annual subscription will cost $98 a year, which is only $12.95 a month. Customers are also allowed to skip the pre-order fee. To avail this, customers can select a delivery window for when they wish their order delivered while placing their order online.
Walmart has introduced many enticing offers and services time to time to keep its customers coming back to its stores, including free shipping within a day for orders above $35, in-house delivery service which will allow the company’s workers to keep groceries directly into a customer’s refrigerator, etc.
With Walmart’s new effort, it is aiming to compete against grocery companies like Instacart, Target’s Shipt, and Amazon Prime Now/Whole Foods. Other retail giants are offering the service at similar prices, for example, Amazon charges $119 annually, Target’s new delivery service with Shipt costs $99 per year, etc.