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Lightricks, the company which ...Lightricks —the parent company of the popular selfie editing app, Facetune, which allows users to redefine noses, make their jawlines finer and hide grey hair has received $135 million in Series C funding.
Facetune has introduced six years ago and soon became a sort after app among social media users and in 2017 it official become Apple’s most popular paid app. Noticing its rise to prominence, Goldman Sachs’ Private Capital Investing, Insight Partnersor ClalTech invested in the company bringing the company’s post-money valuation to $1 billion.
The Jerusalem based Lightrickshas over 260 employees working on six products spread across three divisions. The divisions include Facetune; others being Enlight —a line of mobile photography and editing tools that can be used by amateur photographers, and Lightricks’ latest enterprise-focused brand Swish— a marketing video editor that can aid companies with their video ads.
The CEO and Co-founder ZeevFarbman revealed, “Lightricks has seen 180 million downloads across its paid apps. Since 2015, when the company began offering subscription layers to users who want premium bells and whistles, it has amassed a respectable number of subscribers, as well. Facetune now has more than 1 million subscribers, Enlight has roughly 1 million subscribers and Swish’s subscribers brings the total to roughly 3 million subscribers altogether.”
However, the company isn’t devoid of criticism; Facetune was called for taking photo brushing too far and promoting the debate on body image and insecurities which women face when judges based on their appearance.